The largest independent real estate brokerage in Bakersfield, California has just executed an area development agreement with Casa Latino Franchise Corporation. Miramar Real Estate Group, headquartered in Bakersfield, will convert three of its offices to the Casa Latino Real Estate system on January 1, 2008. A press conference is scheduled for:

December 12th, 2007
Casa Latino Real Estate, 3511 Union Avenue
10:30 am - 11:30 am
Watch Video HERE

Speaking from his Connecticut base, Roberto “Robb” Heering, CEO & Founder Casa Latino Franchise Corporation said “We’ve made it clear that California represents the single most deserving market for our unique and culturally specific model. Miramar Real Estate Group is comprised of top quality real estate professionals and extremely skilled and dedicated management and they’ve made a decision to expand their operations throughout several California counties by utilizing the power of Casa Latino”.

Heering further stated that “other large players in the residential real estate industry have left the door wide open for Casa Latino”. The major brands have simply translated marketing materials and increased their recruiting of bilingual agents. The reality is that the Hispanic market in America demands and deserves much more than a “se habla español” sign. Some of the value of Casa Latino is that we did not take an American real estate agency and translate a few ads to attempt to gain Hispanic market share. We understand the culture, we understand the business, and we understand the needs, the dreams, the desires, the hardships, the discrimination…because most of us have lived it. Our company was built upon the reality that the existing national real estate brands do not effectively serve America’s Latino’s. That is not a jab at the obvious success of competitive brands, it is just reality. Nobody knows our market better than we do. We also know that the team at Miramar Real Estate Group is well equipped to deliver high quality real estate services to all residents of central California without regard to race, creed, religion, ethnicity, or language preference. They are a welcome addition to the Casa Latino family”.

In the past, Miramar Real Estate Group has grown its business through a combination of acquisitions and a simplified approach to delivering quality and comprehensive personal service to its diverse clientele. Now, Miramar Real Estate Group will expand far beyond Bakersfield as the firm develops and operates Casa Latino Real Estate offices throughout several California Counties.

The ownership of Miramar Real Estate Group has acquired exclusive rights to open and operate Casa Latino Real Estate offices throughout the following counties: Kern, Tulare, Kings, Fresno, Madera, Merced, San Benito, Monterey, San Luis Obispo, Santa Barbara, and Ventura. Their aggressive expansion plans will include new office openings, agency conversions, and hybrid affiliations.

For more information contact:
Sarah N. Ketchum
Casa Latino Real Estate
Director of Office Development
(661) 201-8474
3511 Union Ave.
Bakersfield, CA. 93305
(661) 321-0800
sarahketchum@casalatino.com